Imperial Tyres Norwich

Imperial is a budget brand distributed by the Belgian wholesaler Deldo and sold across Europe on price. Order Imperial through us and it is normally fitted within a working day at 100-106 Ber Street, with the EU label shown beside the alternatives first.

Budget brandsupplied to order, usually next day

Tyres from £40quoted by size with the EU label

Open 7 daysMon-Sat 8-6, Sun 10-4

3-month guaranteeor 3,000 miles on workmanship

The Imperial Range, and Who It Suits

Ecodriver 4 and Ecodriver 5 are the everyday car patterns, Ecosport 2 the performance tyre, AS Driver the all-season with the snowflake marking, Snowdragon the winter range and Ecovan the commercial tyre. Imperial is a straightforward budget product.

As with every budget brand, we show you the EU label first and the nearest mid-range alternative beside it.

Imperial at a glance

What You Get at This Price

Imperial's Ecodriver 5 is the pattern to ask for; it labels noticeably better than the older Ecodriver 4 that is still in circulation. We quote the exact pattern with its grade beside the nearest mid-range price. Give us the registration or the markings on your current tyre and we will confirm the exact specification before anything is ordered.

Popular Imperial Sizes

The Imperial sizes Norwich drivers ask us for most are the common hatchback and crossover fitments. Each size below has its own page explaining which cars use it and what the codes mean:

Imperial and the EU Tyre Label

The EU tyre label is the only fair way to judge a budget tyre. Two Imperial patterns in the same size can grade differently on wet grip, and a budget tyre with a C grade can beat an unknown brand's E by a car length in a wet stop. We show you the label for the exact tyre beside the nearest mid-range option and let you decide.

How Imperial Fitting Works Here

Fitting Imperial Tyres at Ber Street

Imperial comes through European distribution and is generally a next-working-day order. Ring with the size and we will confirm the pattern and lead time.

A Imperial goes on exactly as a Michelin or a part worn does: new valve or TPMS service kit, mounted without touching the rim, balanced on the computer wheel balancer, torqued by hand to the manufacturer's figure and the old tyre disposed of. Budget half an hour for one tyre and about an hour for four, with free parking and somewhere to wait. We are open seven days, 8am to 6pm Monday to Saturday and 10am to 4pm on Sunday.

The recommendation is for the car, not the badge. If your driving, your mileage or your budget point away from Imperial we will show you what they point towards instead, from a stronger mid-range tyre to a sensible budget option or a checked part worn. Our 3-month / 3,000-mile workmanship guarantee covers every fitting.

Uneven wear on the outgoing tyres is the car telling you something, usually about alignment or a worn suspension component, and it is cheaper to fix before the new Imperial set starts wearing the same way. And if the damage is a nail or screw in the central tread, our puncture repair may save you the tyre altogether.