Tyre Brands We Supply and Fit in Norwich
Fifty-four brands, honestly tiered. The premium five and the mid-range four we hold; the rest are a next-working-day order in most sizes. Every one fitted at Ber Street, seven days a week.
We are not tied to any manufacturer, which means the brand on your quote is chosen for your car and your budget rather than for a rebate. This page lists every brand we supply, grouped honestly into premium, mid-range and budget, with a page for each explaining who makes it, what its ranges are and who it suits. If you want a brand that is not here, ask: the UK wholesale network carries far more names than any garage lists, and most reach us within a working day.
How We Tier Brands
Premium means the manufacturers that develop tyres with the carmakers and supply most original equipment; their tyres cost more and usually lead the EU label on wet grip, wear and noise. Mid-range means established manufacturers, several of them original-equipment suppliers themselves, whose tyres sit a step below on price with less compromise than the label difference suggests. Budget means tyres sold on price; some are the value arms of premium groups, others are large Asian manufacturers, and the EU label is the only honest way to compare them. Our cheap tyres guide goes into when each tier makes sense, and our part worn page covers the fourth option.
Premium Tyre Brands
The brands we hold in the most common sizes and recommend where the car and the budget justify them.
- Dunlop: A motorsport name with a long British history, strongest on sporty road tyres and all-seasons.
- Toyo: Japanese engineering with a strong following among enthusiasts, and a serious 4x4 and all-season range.
- Vredestein: Dutch premium tyres, best known for pioneering the all-season Quatrac range.
- BFGoodrich: The Michelin group’s off-road name, famous for the All-Terrain T/A on 4x4s and pickups.
- Nokian: The Finnish company that invented the winter tyre, with wet-weather and all-season ranges built for northern conditions.
- Bridgestone: One of the most common original-equipment fitments on cars sold in the UK.
- Goodyear: A strong all-rounder with a long-standing focus on wet-weather performance - well suited to a Norfolk winter.
- Pirelli: Motorsport heritage and an unusually wide range of manufacturer-approved fitments for premium and performance cars.
- Michelin: Built around holding on to performance as the tyre wears, which tends to make them last well.
- Continental: German engineering with a heavy design emphasis on braking - especially in the wet.

Mid-Range Tyre Brands
Established manufacturers, several of them original-equipment suppliers, at a price a step below premium.
- Maxxis: Taiwan’s Cheng Shin group, best known for bicycle, motorcycle and 4x4 tyres, with a growing car range.
- Nexen: Korean original-equipment manufacturer with a wide, well-priced range and a strong all-season.
- Davanti: Designed in the UK, one of the most searched-for value brands in the country.
- Avon: A British name from Melksham, Wiltshire, now part of the Goodyear group, with a well-regarded all-season range.
- Nankang: Taiwanese manufacturer with a devoted track-day and drift following, plus sensible road tyres.
- GT Radial and Giti: Singapore’s Giti group: GT Radial value tyres and the Giti-branded range now fitted as original equipment in Europe.
- Apollo: India’s largest tyre maker, owner of Vredestein, building for Europe in Hungary and the Netherlands.
- Uniroyal: The Continental group’s "rain tyre" brand, built around wet grip and aquaplaning resistance.
- Firestone: The Bridgestone group’s value brand, with the Roadhawk range as a sensible everyday tyre.
- Cooper: American 4x4 and SUV heritage, now part of the Goodyear group, with a strong all-season and all-terrain range.
- Matador: A Slovak brand in the Continental group, well priced and widely used on vans.
- General Tire: A Continental group brand with American roots, popular for 4x4 all-terrains and value road tyres.
- Fulda: A German brand in the Goodyear group, with a solid everyday and all-season range.
- Sava: A Slovenian brand in the Goodyear group, offering European-built value tyres.
- Barum: A Czech brand in the Continental group, one of the better-value European-made tyres.
- Hankook: Original-equipment supplier to several major carmakers, and the mid-range brand we recommend most often for value.
- Kumho: A Korean mid-range brand with strong wet grip ratings and a wide range of sizes at a keen price.
- Falken: A Japanese mid-range brand from the Sumitomo group with a motorsport background and strong all-season and SUV ranges.
- Yokohama: A Japanese premium-leaning brand, original equipment on many Japanese cars and known for quiet, efficient touring tyres.
Which tyre brands do you stock in Norwich? We hold the premium five (Michelin, Bridgestone, Continental, Pirelli, Goodyear) and the mid-range four (Hankook, Kumho, Falken, Yokohama) in common sizes, and supply 45 further brands to order, usually next working day.
Budget Tyre Brands
Sold on price. Judged on the EU label, and we show you that label before you decide.
- Landsail: Sentury Tire’s main brand, one of the most popular budget tyres in the UK.
- Accelera: Indonesian budget brand with a big following in drift and grassroots motorsport.
- Churchill: A UK-distributed budget brand widely available through the wholesale network.
- Triangle: One of China’s largest tyre makers, with a sizeable UK car and van presence.
- Linglong: A large Chinese manufacturer with European production and original-equipment fitments.
- Westlake: ZC Rubber’s main export brand, sister to Goodride.
- Kormoran: A Michelin group budget brand made in Europe, popular for cars and vans.
- Laufenn: Hankook’s value brand, with Hankook engineering at a budget price.
- Rovelo: Sailun’s second brand, popular on UK quotes for cars, SUVs and vans.
- Autogreen: A Chinese budget brand common on UK quotes, with car, SUV and all-season patterns.
- Imperial: A Belgian-distributed budget brand with car, all-season and winter patterns.
- Delinte: Sentury Tire’s second brand, with SUV and all-weather patterns.
- Sailun: A large Chinese manufacturer with production in Vietnam and a growing European range.
- Radar: Omni United’s brand, with a wide 4x4 and all-terrain range.
- Goodride: ZC Rubber’s second export brand, sister to Westlake.
- Ceat: A major Indian manufacturer that has recently entered the European car tyre market.
- Event: A budget brand common on UK quotes, with car, 4x4 and van patterns.
- Hifly: A Chinese budget brand with car, SUV and van patterns.
- Powertrac: A Chinese budget brand with car, SUV and van patterns.
- Evergreen: A Chinese budget brand common on UK car and SUV quotes.
- Wanli: A Guangzhou manufacturer’s budget brand for cars, SUVs and vans.
- Riken: A Michelin group value brand made in Europe.
- Roadstone: Nexen’s second brand, a value tyre from an original-equipment manufacturer.
- Zeetex: A Dubai-based brand offering budget car, SUV and van tyres.
- Windforce: A Chinese budget brand with car, all-terrain and van patterns.
Also Available to Order
Brands we can also obtain but that are asked for less often: Kleber, Tigar, Aplus, Debica, Firemax, Semperit, Minerva, Federal, Ovation, Achilles, Marshal, Gislaved, Viking, Momo, Milestone, Tristar, Roadhog. Call with the size and we will quote them beside the alternatives.
Choosing Between Them
Start with the size and ratings on your door-jamb label, decide how long you will keep the car and how many miles it does, and then compare the EU labels of two or three candidates rather than the prices alone. A premium tyre on a car you will keep for years usually costs less per mile; a good mid-range tyre is the sweet spot for most family cars; a budget tyre with a strong wet-grip grade is a fair answer for an older car driven gently. See our tyre size guide for what is available in your size, and call 07933 900901 for a quote that shows the options side by side.
How It Works
Describe the symptom
Call or bring the car in. Diagnostic checks are priced before we plug in.
Diagnosed and quoted
We find the actual fault and quote the repair, itemised, before any work.
Repaired and guaranteed
OEM-quality parts, road tested, 3-month / 3,000-mile workmanship guarantee.
Ask for a Brand by Name
Call with your size or registration and the brand you want. We quote it beside the alternatives with the EU label for each, so the choice is yours and informed.
📞 07933 900901 Send an Enquiry ►Opening Hours:
Mon-Sat: 8:00am - 6:00pm
Sun: 10:00am - 4:00pm
Address:
100-106 Ber Street
Norwich NR1 3ES
Free parking on site
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Tyre Brand Questions
Which tyre brands do you stock in Norwich?
We hold the premium five (Michelin, Bridgestone, Continental, Pirelli, Goodyear) and the mid-range four (Hankook, Kumho, Falken, Yokohama) in common sizes, and supply 45 further brands to order, usually next working day.
Can you get a brand that is not on this list?
Almost certainly. The UK wholesale network carries far more brands than any garage lists. Call with the size and the brand and we will quote it.
Are budget tyre brands safe?
Every tyre sold in the UK meets the legal standard. The differences are in wet braking, wear and noise, which the EU label rates. We show you the label so you can decide with the facts.
Do you recommend one brand over another?
We recommend for the car, the driving and the budget, not for the badge. Often that is a premium tyre; often it is a good mid-range one; sometimes it is a part worn premium over a new budget.
Tyre Fitting Across Norwich and Norfolk
Whatever the brand, it is fitted at Ber Street. Your nearest tyre fitting page:
Want a Particular Brand?
Call 07933 900901 or visit us at 100-106 Ber Street, Norwich NR1 3ES. Open seven days a week with free parking on site.
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